Account-Based Academy

How to Use Data to Accelerate Your
Go-to-Market Strategy and Drive Revenue

Find everything you need to build an actionable and targeted go-to-market program. Streamline your entire revenue operations strategy with the below resources for sales, marketing, and customer success teams.

Ideal Customer Profile (ICP)

No matter how large or small your organization is, aligning sales and marketing teams on an outbound strategy can be challenging. The Ideal Customer Profile (ICP) lays the foundation for your go-to-market motions by identifying and prioritizing your best prospects.

By Team Intricately · April 2021 · 10 min Read

Total Addressable Market (TAM)

By Team Intricately · May 2021 · 10 min Read

how to identify your total addressable market (TAM)

Account Segmentation

By Team Intricately · June 2021 · 10 min Read

how to perform account segmentation

Go-to-Market Strategy

By Team Intricately · June 2021 · 10 min Read

go to market strategy

Sales & Marketing Alignment

By Team Intricately · June 2021 · 10 min Read

Supercharge your sales process with account-based marketing.

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