MOD. 5

Account-Based Academy

Sales & Marketing Alignment

By Team Intricately · June 30, 2021  · 10 minute read
Sales and marketing are in a constant collaboration to attract, inform, engage, and convert prospects in the hopes of them becoming a customer. On top of that, they both do plenty of work for retaining existing customer relationships, like boosting engagement and improving the customer experience.

In this module, we’ll cover exactly what sales and marketing alignment is, why your business needs it, and its increasing importance in ABM.

Why Sales and Marketing Alignment is Critical to ABM Success

Roadblocks to Sales and Marketing Alignment

Overcoming Sales and Marketing Alignment Challenges

Supercharge your sales process with account-based marketing.

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