How Intricately Fuels Growth at Qubole
95%
Reduction on time spent building out territories
85%
Improvement in
lead targeting
lead targeting
15%
Increase in
conversions
conversions
Outcomes
Challenge #1
Prioritization of the Right Leads
Qubole sells a complex product that requires a sophisticated buyer who invests in Big Data, Cloud Infrastructure and more. Tools like 6sense failed to deliver the specificity needed for them to be successful. They were wasting time talking to the wrong companies.
Solution
Using Intricately to Develop Their ICPs and TAM
Intricately equips both the marketing team and sales team with the insights needed to develop their ICP and apply it to the database to quickly generate lists of companies.
As a result, Qubole has been able to save money by getting rid of unhelpful tools and has seen at least a 15% lift in sales at initial implementation, with even greater numbers anticipated at cycle end. Ultimately, Intricately data has become the foundation for Qubole’s sales playbook.
As a result, Qubole has been able to save money by getting rid of unhelpful tools and has seen at least a 15% lift in sales at initial implementation, with even greater numbers anticipated at cycle end. Ultimately, Intricately data has become the foundation for Qubole’s sales playbook.
Challenge #2
Lack of Lead Prioritization
Qubole was spending a lot of money on arbitrary lead lists and not capturing the expected ROI.
Solution
Using Intricately to Develop Their ICPs and TAM
Intricately data incorporates seamlessly with Salesforce and narrows down the number of ideal prospects based on spend and upsale potential, so that Qubole can prioritize certain target accounts and strategize on how to personalize the outreach to those target accounts prior to starting the sales cycle.
“It’s better to go into the sales cycle knowing your accounts because of Intricately, than going in blind.”
Sales Operations, Qubole
Challenge #3
Spending too much time developing target account plans
Qubole was wasting days trying to create target account plans for both the marketing and sales teams.
Solution
Using Intricately to create target account plans within hours, not weeks
Previously, it took the team an entire day to cultivate a sales list. Now, with just a few clicks, lists are ready in seconds and SDRs are able to focus on the right accounts with the right insights more quickly.
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About Qubole
Industry - Big Data Software
Qubole is a cloud-native, big data platform that self-manages, self-optimizes and learns from your company's usage, allowing the data team to focus strategically on business outcomes instead of on managing the platform.
