IP traffic is the flow of data across the internet. IP Traffic is also commonly referred to as web traffic. Since all websites are hosted on servers, and servers on networks have IP addresses that denote their location, anytime you access a site, you are generating IP traffic. This traffic comes in the form of bits and bytes that are logged by servers to identify who came to the site. Since the rise of streaming video and social media, IP traffic across the internet has increased exponentially.

What do we mean by this?

Where you go online.