HG Salesforce Connector

operationalize technology intelligence in salesforce

Salesforce integration
in support of sales and marketing teams

HG Salesforce Connector creates a bidirectional sync between the HG Insights Platform and Salesforce to support sales, marketing, and operations teams to accelerate your business.

Grow your markets

Access to quality data

Fuel your teams and grow your markets by importing active accounts into Salesforce after extending the data insights provided using HG Insights Opportunity Generator.

Human verified, enriched data
Opportunity Generator
Firmographics
Technology installed insights

21% of sales reps time is spent researching incomplete data

Poor data costs businesses $700B a year, or 30% of the average company's revenue

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HG Insights market-leading data supports broad coverage of 12M+ Companies and 15,000+ installed technologies

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78% of marketers say their customer engagement is data-driven and use up to 12 data sources to obtain customer data

30% of marketers stated that reaching the right audience is one of their biggest marketing challenges

39% of marketers are satisfied with their ability to identify target accounts

79% of sales executives say a leading driver of hitting new targets is improving the productivity of existing sales reps.

ideal customer profile alignment

Effective targeting

Understand and select targets that align to your company’s Ideal Customer Profile to accelerate sales and drive efficiencies.

Combine our market leading:

Technology install and firmographics
Cloud and buyer intent intelligence with targets aligned to your company’s ICP before loading to your Salesforce CRM organization

Identify the best fit for your product

Company matching accuracy

Unmatched industry-leading company technology insights with company match results to improve your sales and campaign targeting experience.

Enrich information in your existing Salesforce organization with accurate firmographic and technographic data
Enable your teams with insights on which companies will be the best fit for your product or solution

With legacy data enrichment tools, the best match rate you can expect is around 60-70%

With HG Insights, you can expect a 95% match rate which is higher than average.

secure customer data

Built with security compliance

Achieving SOC 2 compliance is yet another affirmation of HG’s operational excellence and assurance to keep customer data secure and confidential.

SOC 2 Type 2 certified technology system protects against both physical and digital unauthorized access.

90% of IT leaders face significant data security and governance challenges in 2022.

67% of security professionals report that the best way to improve their company’s data security is by upgrading tools.

HG Salesforce Connector creates a bidirectional sync between the HG Insights Platform and Salesforce to support sales, marketing, and operations teams to accelerate your business.

What Our Clients Say

Tech install data from HG Insights helped us identify accounts with the right technology profile for our solutions. As a result, we can now identify the accounts that are 64% more likely to turn into closed/ won revenue.

Using detailed account strategy plans with IT spend and tech intelligence from HG Insights allows us to engage with prospects and customers strategically so we can have more consultative conversations, get into accounts sooner and establish a larger footprint within our chosen accounts.